B2B Email Marketing Best Practices: Go Mobile
Mobile devices such as smartphones and tablets are becoming ubiquitous objects in everyone’s lives, and that means the most successful email marketing campaigns will often be those that nail down some key B2B email marketing best practices for mobile devices. According to recent statistics collected by Econsultancy.com, 50% of cell phones in the United States […]
B2B Email Marketing: Is It Past Its Prime?
Lately with all of the buzz around social media, it seems as though B2B email marketing may have lost its enviable status as the most valuable marketing tool for B2B focused businesses. Social media has become a very effective way of sending a message to a large audience quickly, just as quickly as say, an […]