branding

The Role of Branding in Effective SEO Strategy

by michael • August 8, 2012

Branding & SEO We all know branding plays an important role in brick and mortar business. A strong brand identity is valuable in so many ways, and to see that in action, all you have to do is think about how many people invariably refer to all facial tissue as “Kleenex” or all copy machines […]


Internet Marketing: How to Turn a Negative Review Into a Positive Experience

by michael • July 28, 2012

“When life gives you lemons, make lemonade,” is pretty good – if cliched – advice to keep in mind when the bad stuff happens in our lives, but it can be pretty hard to find the potential for lemonade when the lemon that life forks over comes in the form of a negative online review […]


B2B Marketing Strategy: Building Your Business’s Web Presence

by michael • October 15, 2011

As a savvy B2B businessperson, you know that your company needs to establish a solid web presence in order for your online B2B marketing strategy to actually work. Knowing that is the easy part, however – actually eking out your organization’s own plot of Internet real estate takes a little time, patience, and know-how. In […]