brand identity

The Role of Branding in Effective SEO Strategy

by JSADev1 • August 8, 2012

Branding & SEO We all know branding plays an important role in brick and mortar business. A strong brand identity is valuable in so many ways, and to see that in action, all you have to do is think about how many people invariably refer to all facial tissue as “Kleenex” or all copy machines […]

B2B Marketing Strategy: Building Your Business’s Web Presence

by JSADev1 • October 15, 2011

As a savvy B2B businessperson, you know that your company needs to establish a solid web presence in order for your online B2B marketing strategy to actually work. Knowing that is the easy part, however – actually eking out your organization’s own plot of Internet real estate takes a little time, patience, and know-how. In […]