b2b content marketing

B2B Marketing Ideas: Whitepapers

by michael • September 12, 2012

Content marketing is one of the best ways to extend your business’s reach on the Internet, and one of the best B2B marketing ideas you can take advantage of is putting a whitepaper to good use. Whitepapers are excellent for B2B marketing efforts, because they allow you to basically kill multiple marketing birds with a […]


B2B Social Media: And the Winner for Building a Following Fast is…

by michael • August 30, 2012

…Contests! By now it is common knowledge that a strong social media presence is a critical piece of any well-rounded advertising campaign, and the same is true for your B2B social media marketing efforts. The open lines of communication offered through myriad social platforms allow for an unprecedented level of direct potential customer messaging. But […]


Content Marketing Strategy: Why You Need to Get Your Content in Front of the Right Audience

by michael • August 27, 2012

“Content is king” is a common phrase heard ’round the online marketing world, and it’s easy to see why: content is what attracts visitors to your website (and, by proxy, your business), and the better your content is, the more attention it will receive. If you look around, all of the most successful businesses with […]