Reputation Management for Physicians

by michael • November 29, 2012

When it comes to your reputation as a physician, the Internet can be either your greatest blessing OR your greatest enemy. The explosion of social media has made it easy for people to voice their opinions online about the purchases they make, be it for goods or services, and when those opinions are favorable, it […]


10 Local Marketing Directories for Listing Your Business

by michael • November 27, 2012

Once upon a time, when you wanted to make a purchase, you had to head out to an actual store (or call the Home Shopping Network), and when you wanted to hire a service professional, like a plumber, you had to hit up the phone book. When those businesses wanted to advertise to you, they […]


Inbound Marketing: 15 WordPress User Errors That Make You Look Silly [INFOGRAPHIC]

by michael • November 25, 2012

There’s no doubt that WordPress makes inbound marketing incredibly easy and intuitive. With its wealth of plugins available to you that do pretty much everything under the sun and its easy and intuitive user interface, it’s easy to see why WordPress has become so popular for building websites and keeping up with your business blogging […]


Content Marketing Tips: Finding Blog Post Inspiration

by michael • November 23, 2012

As any marketer busy with content marketing can tell you, sometimes it’s tough to come up with new ideas for blog posts. This is particularly true if you’ve set up a posting schedule that has you making multiple posts a week, but even those bloggers that only post once a week are eventually going to […]


Social Media Marketing: 3 Tips for Business Marketing with Pinterest

by michael • November 21, 2012

Pinterest is the latest big social media platform that allows its users to create image collages called “pinboards” that they can then share with other users. Though it is still new compared to Facebook or Twitter, Pinterest has quickly become the third most popular social media platform, and many businesses are hopping aboard to use […]


Inbound Marketing Tips: Have a Negative Feedback Plan

by michael • November 20, 2012

Many aspects of inbound marketing are about building relationships, not only with other businesses and professionals in your niche or industry, but also with your customers – the people that are actually paying your bills. Before the advent of the Internet, if someone had a bad experience at your establishment, their negative feedback had the […]


B2B Social Media Marketing: Tips for Platform-Tailored Content

by michael • November 16, 2012

Are you posting the same basic content across all of the social media platforms your business is active on? If so, you may find that your B2B social media marketing efforts just aren’t as effective as they could be otherwise. Not all social media platforms are created equal – each has its own rules and […]


B2B Social Media Marketing: Tips on Timing

by michael • November 15, 2012

Any business engaged in B2B social media marketing obviously wants their social media posts to be seen by as many people as possible, but in order to make that happen, you have to go in with a posting plan before you start tweeting or updating Facebook. Using social media platforms for B2B business is not […]


B2B Marketing Tips: Targeting Users During the Buying Cycle

by michael • November 8, 2012

With the advent of the Internet, consumers in general are putting a lot more time and effort into making purchases. The Internet makes it easy to comparison shop to get the best value for the lowest price, and consumers also have the added bonus of being able to read reviews of products and services written […]