SEO Help: Staying On Page 1 Of Google Is Getting Harder

by michael • October 26, 2012

SEO help has never been more critical to businesses that rely on their websites to drive sales. You probably already know that Google, like all search engines, is constantly refining the way in which it values and displays websites for search results. Recent changes to the Google search engine results page have whittled down the […]

B2B Marketing Tips: More Pages Equals More Traffic?

by michael • October 23, 2012

Anyone searching for B2B marketing tips might wonder, “How many pages does my website really need to have to be the most effective?” It’s a good question, and one with no specific answer (as in, “You need 57 & a half pages to get all the traffic”), but according to some interesting research conducted by […]

SEO Help: Stay On Top Of Keyword Optimization

by michael • October 19, 2012

A common misconception about the way a marketing agency provides SEO help is that keyword research only has to be done at the beginning of a campaign or website design. Most people think that the keywords that are chosen to focus on in the beginning are the ones that should be focused on for the […]

Inbound Marketing News: Yelp’s New Consumer Alerts

by michael • October 18, 2012

Online reviews have become an extremely popular way for consumers to get access to real-life experiences and information about products, services, and businesses. Before making a purchase, many people – probably you included – head to the Internet to check out the lay of the land before dropping any cash. The review format allows us […]

Introducing JSA Interactive’s Educational Webinar Series: Marketing Made Easy

by michael • October 12, 2012

JSA Interactive is proud to announce our new series of webinars called “Marketing Made Easy.” These webinars are focused on demonstrating how to implement proven marketing strategies. JSA Interactive is continuously researching marketing methods that can be effective for businesses both small and large. JSA Interactive’s webinar series “Marketing Made Easy” will host an hour […]

B2B Industrial Marketing Tips: Be Social & Be Mobile

by michael • October 12, 2012

The old rules of B2B Industrial Marketing have changed. The no-fail strategies of direct mail and print which used to comprise the bulk of industrial advertising plans have been relegated to small pieces of an increasingly complex advertising puzzle. The explosion of media platforms available for advertising has forced the industrial marketing world to expand […]

Tips for Testimonials as an Inbound Marketing Tool

by michael • October 10, 2012

Testimonials are a great inbound marketing tool to have in your toolkit for a variety of reasons, not least of which are that they help provide social proof for your customers and that they help you hear what you’re doing well (and sometimes what you’re doing not-so-well). Having testimonials on your website and other marketing […]

B2B Marketing Tips: Multiple Traffic Sources Spell Success

by michael • October 9, 2012

When you think about SEO in your marketing plan, what’s the most important piece? Well – that’s a bit of a trick question, actually. When you’re just starting out, many marketers make the mistake of focusing on a single traffic source or type of traffic source to direct all their efforts toward, but one of […]

SEO Help: 3 Content Musts for SEO Survival

by michael • October 8, 2012

When “SEO” first became a buzzword and every marketer was looking to take advantage of the search engine spiders to rocket their websites to the top of the rankings, the focus was much more on the technical side of things, like getting a thorough sitemap up and cramming as many keywords as possible into your […]

SEO Help Tools & Resources: WordPress SEO by Yoast

by michael • October 7, 2012

When it comes to your blog, effective SEO is consistent SEO. You already know that you should be blogging with keywords in mind, and optimizing your posts to make it as easy as possible for the search engines and users to find what you’ve got to offer, but just because you have to do it […]