B2B Social Media: And the Winner for Building a Following Fast is…

by michael • August 30, 2012

…Contests! By now it is common knowledge that a strong social media presence is a critical piece of any well-rounded advertising campaign, and the same is true for your B2B social media marketing efforts. The open lines of communication offered through myriad social platforms allow for an unprecedented level of direct potential customer messaging. But […]


Content Marketing Strategy: Why You Need to Get Your Content in Front of the Right Audience

by michael • August 27, 2012

“Content is king” is a common phrase heard ’round the online marketing world, and it’s easy to see why: content is what attracts visitors to your website (and, by proxy, your business), and the better your content is, the more attention it will receive. If you look around, all of the most successful businesses with […]


SEO Help: Turn Your 404 Into Something More

by michael • August 23, 2012

For many business websites the 404 page rarely gets any attention. Generally it is a page that no web developer wants the user to see. Many hours go into making sure that the website is functioning properly and that all links lead to somewhere. But it is going to happen, the user will end up […]


SEO Help: How to Write Better Blog Titles

by michael • August 20, 2012

When it comes to blogging (and blogging well), knowing how to write great blog titles is half the battle. Many people don’t put much thought into their titles, which is unfortunate, because blog titles are almost as important as the content of the posts themselves. You can spend half the day constructing a brilliant blog […]


Web Design Basics: Stay Above the Fold to Increase Conversions

by michael • August 15, 2012

Although a website can have an unlimited number of pages and be easily maintained using a Content Management System like WordPress or Joomla, there is a limit on the information which can be shown to a visitor on a certain page. Depending on the visitor’s monitor size and resolution, the amount of content which is […]


3 Tips for More Effective Internal Linking

by michael • August 14, 2012

Linking in a marketing capacity can be divided into two different types. The first is the external linking structure you build by having other sites and blogs linking back to yours, and the second is the internal linking structure you build within your own website. When it comes to external linking, you have to rely […]


Using Infographics for SEO

by michael • August 13, 2012

People on the Internet tend to have short attention spans, and that’s a driving force behind a lot of things you’ll do when marketing your business online. So many things often boil down to your ability to grab a visitor’s interest in the few seconds it takes before they get bored and click away that […]


The Basics: Search Engine Optimization (SEO)

by michael • August 12, 2012

Search engine optimization (SEO) is a crucial part of your business’s online success. Basically speaking, SEO is the process of improving your website’s visibility by ranking high in search engine results – which should then translate to more traffic for your site and hopefully more profits for your business – but in actual practice, SEO […]


Get on Track for SEO Success with a Link Audit

by michael • August 11, 2012

Link building strategies are an important component of any online marketing or SEO effort, and the first step to getting off on the right foot when you start participating in intentional link building is to conduct a link audit. A link audit is basically a thorough going-over of all of the links you currently have […]


The Basics: Pay Per Click

by michael • August 10, 2012

Pay Per Click (PPC) is one of the most popular methods for advertising online, but if you’re unfamiliar with the process, things can look a little daunting at first. With PPC campaigns, you are going to pay for every single click your ad receives, regardless of whether or not that click results in a conversion […]