Remarketing is a useful tactic that can considerably boost your ROI if implemented correctly. Using remarketing allows you to reach people that have previously visited your website, and then target them with specific messages. In a nutshell, if someone has visited your site, looking for a specific product – say a replacement laptop battery – you can then make sure they see ads for replacement laptop batteries elsewhere, even on other websites.
This process is usually accomplished by placing specific tags in the code of the corresponding pages on your website. You can use remarketing to cross-sell, upsell, or to market other related and relevant products (like replacement laptop power cords, if we stick with the replacement laptop battery example). It’s quite effective for most types of advertisers or marketers, as well as for most types of ad formats.
Remarketing Services with JSA Interactive
Many businesses that use remarketing tactics in their marketing campaigns find that they see much higher conversion rates than they did with out it. Since remarketing can be so targeted, it’s easy to lure someone in, since you already know they are interested in whatever it is you have to offer.
At JSA Interactive, we have an expert marketing team ready to help you create and deploy remarketing on your business’ website. Contact us to find out exactly how our remarketing services can help you and your company. Whether your marketing campaign is intended to drive more sales, promote awareness of your brand, or some other similar goal, remarketing may be the solution you’ve been looking for, and JSA Interactive can help you reach your goals.
Your Next Step
To get started, simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.
Last modified: February 20, 2013 at 11:59 am