tips Archives - JSA Interactive

The Basics: Search Engine Optimization (SEO)

By | Search Engine Optimization (SEO), SEO Help | No Comments

Search engine optimization (SEO) is a crucial part of your business’s online success. Basically speaking, SEO is the process of improving your website’s visibility by ranking high in search engine results – which should then translate to more traffic for your site and hopefully more profits for your business – but in actual practice, SEO can end up being much…

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The Basics: Pay Per Click

By | Pay Per Click (PPC) | No Comments

Pay Per Click (PPC) is one of the most popular methods for advertising online, but if you’re unfamiliar with the process, things can look a little daunting at first. With PPC campaigns, you are going to pay for every single click your ad receives, regardless of whether or not that click results in a conversion for you – so unless…

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The Basics: Contextual Advertising

By | Contextual Advertising | No Comments

A contextual ad is a type of targeted online ad that can be placed and displayed on websites, mobile browsers, and other related types of media. Automated systems choose which ads to serve to viewers based on the actual content of the page they are to be displayed on, which allows the advertiser to reach an audience that’s already much…

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Remarketing Basics

By | Remarketing | No Comments

Remarketing, when used correctly, can be one of the most powerful tools in any business’s marketing arsenal, but to really make the most of what it has to offer you, you have to understand how it works. What is Remarketing? If you’ve heard the term “behavioral targeting” before, then you already know what we’re talking about here. “Remarketing” is, in…

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