Pinterest hit the social media scene last year and made a splash in a huge way. In a very short amount of time, it became incredibly popular, and its unique, mostly visual based format lends itself well to marketing efforts for all types of businesses. Nielsen’s 2012 Social Media Report put a spotlight on Pinterest, devoting some individualized attention to sussing out some interesting numbers for us to look at, particularly in terms of the numbers of users and how much time they are actually spending on Pinterest.
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What’s even more interesting, however, is their demographic breakdown of those users:
Social Media Report Takeaways
- It’s clear from the numbers we’ve illustrated above that there are a lot of people using Pinterest, and when they use it, they spend a lot of time on it.
- Devoting some of your social media marketing budget to Pinterest could be a great way to grab more attention for your brand.
- Before taking the plunge, it’s important to also analyze the third chart and make sure that your target demographic is one of the ones spending a lot of time and energy on the platform. For example, far more women than men use Pinterest, so if your target demographic is women, especially those in the 25 – 34 and 35 – 49 age brackets, then you’re in business.