When it comes to any kind of marketing, your target demographic is the key to your success. We devote a lot of time and energy into figuring out who our ideal customers are so we know how to create marketing materials that best speak to them, and the same stays true for social media marketing – perhaps even moreso, since social media is really all about people: who they are, what they like, who they interact with, how they spend their time, etc, etc, etc.
We already know from Nielsen’s 2012 Social Media Report that mobile web and mobile app use is way up, but where are those users spending the majority of their time? Facebook? Twitter? LinkedIn? Nielsen took a look at that, too:
Social Media Report Takeaways
- No two demographics are exactly alike, and this information can help you determine where to focus the bulk of your social media marketing efforts.
- Facebook is the easiest and most obvious choice, because it is by far the most popular social media platform in use today, but Pinterest and Twitter are close on its heels.
- Focus on where your demographic hangs out the most, and you’ll have the best chance at reaching them.