Nielsen Social Media Report Takeaways, Part 1: Get in the Game

>>>Part 1: Get in the Game
Part 2: Got Apps?
Part 3: Demographic Breakdown
Part 4: Pinterest Spotlight
Part 5: How, Where & Why We Connect
Part 6: Social Care & Customer Service

Nielsen kicks off their 2012 Social Media Report by illustrating how much time users spent on accessing social media, broken down by device/platform – PC, mobile web, and mobile app. The numbers themselves are pretty interesting: according to the study, people continue to spend more time on social media sites than any other category of sites out there, including a whopping 30% of their time spent on mobile devices like smartphones or tablets.

Furthermore, according to Nielsen’s research, more people are using mobile web and mobile apps to access their social media accounts, and using PCs for the same purpose is actually down by 4%:

social media, social media marketing, mobile web, mobile app

Social Media Report Takeaways

So what does this mean for you? Easy:

  • With so many people using social media in this way now, it’s time to get in the game.
  • If you’re not spending part of your time and marketing budget on developing user friendly mobile web and mobile app features for your business, then you’re missing out on an opportunity to grab the attention of a large chunk of the public.
  • Quality is key in this situation, because if your users can’t read your material or the layout is wonky or your app just doesn’t work, then you’re sunk – and that includes making sure that your email marketing messaging is also user friendly for those on mobile devices.
CLICK HERE: Part 2: Got Apps?

2 Comments

  • Brian Geraldi says:

    I’m shocked at the actual growth numbers of social and mobile. I’ve known it has been growing fast but not this fast. What do you think is the best first mobile project to work on for a B2B site?

  • Stefan Elsa says:

    Our site uses responsive web design to solve for mobile but I’m interested in hearing ways others are using for mobile marketing. Just mobile ads? Also, what opt in rates are you seeing with landing pages on mobile?

    Thanks for the summary of the Nielsen report!