Category Archives: General Internet Marketing

What is Inbound Marketing?

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When it comes to marketing, you’ve basically got two different types to work with: inbound marketing and outbound marketing. Outbound marketing encompasses things like website pop-ups, direct mail, cold-calling, spam emails, TV and radio commercials, sales fliers, and other traditional forms of advertising. In essence, with outbound marketing, you are trying to attract customers by getting in front of as…

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B2B Marketing Strategy: Building Your Business’s Web Presence

By | B2B Marketing, General Internet Marketing | No Comments

As a savvy B2B businessperson, you know that your company needs to establish a solid web presence in order for your online B2B marketing strategy to actually work. Knowing that is the easy part, however – actually eking out your organization’s own plot of Internet real estate takes a little time, patience, and know-how. In this post, we’re going to…

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