When you sit down to write your Bing pay per click ads, you likely have one main goal in mind: getting those clicks. But you don’t just need clicks – you need clicks that turn into conversions, because simply getting clicks without that user also completing your desired action (a purchase, signing up for your newsletter, or whatever it may be) is a waste of your PPC budget. That means you have to craft your ads with a little care and finesse. Bing ads don’t exactly offer you a huge amount of space to work with, so with PPC real estate coming at such a high premium, you have to be very judicious about your word choice and your structure. Fortunately, there are quite a few things you can do to increase your chances of getting clicks that convert, and we’ve compiled a list of some of our favorite tips and tricks for getting the kind of quality, targeted clicks that lead straight to increased conversions, higher profits, and a boost in your ROI.
Bing Pay Per Click is an excellent addition to your marketing mix, but you don’t want to waste your budget on clicks that won’t convert if you don’t have to. Keeping these tips in mind while writing and running your ads will help ensure that your ads reach the targeted, quality audience they deserve.
[single_callout/]
Arik Benari
Owner, BenariLaw
Dan Stockmann
Owner, Stockmann Law
Jackson Madnick
CEO, Pearls Premium
Craig Rovere
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay